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What should each retainer client pay?

Work out the monthly retainer that covers your income target — and what happens when you add clients.

The formula

Retainer per client = (income target + business expenses) ÷ number of clients · Implied hourly rate = retainer ÷ hours per client

Worked example

InputValue
Monthly income you want to take home $8,000.00
Monthly business expenses $1,500.00
Number of retainer clients $4.00
Hours you commit per client per month $20.00
OutputValue
Total you must cover$9,500.00
Implied hourly rate$118.75/h
Hours committed per month80
If you had 3 clients$3,166.67 each
If you had 6 clients$1,583.33 each
If you had 10 clients$950.00 each

Things worth knowing

  • If the implied hourly rate is below your hourly rate calculator result, the retainer is priced wrong — not the client.
  • Fewer clients means a higher price each, and more exposure if one leaves. Four is usually the stability point for a solo business.

Related

These are arithmetic tools, not financial advice. Currency symbols are for display only — the maths is currency-agnostic. Last reviewed: 2026-10-27.